The Client

Fig & Vine provides services to children and parents to aid in growth and support child development.

I worked closely with Fig and Vine founder, Emma Crawford, to develop a visual identity for this new emerging brand. We identified the primary demographic as new parents looking for alternative therapies to aid in child development and aimed to target this sector with our logo design.

Embarking on this design process, four concepts were presented to the client outlining the possible style, colour, look, and feel. We landed on a preferred direction and from there, the creativity blossomed. After the presentation of the first round of concepts, we made small adjustments, implemented client feedback, and continued to develop the idea until it reached fruition.

Key Words

Friendly | Fine| Organic | Youthful