The Client

Amanda Hyunh AKA The Diving Dietitian, is a nutritionist specialising in intuitive eating practice and PCOS disorder.

'I help women combat restrictive eating patterns and PCOS problems using a unique intuitive eating and hormone balancing nutrition approach so they can eat well naturally, regulate their cycle, feel comfortable in their body and focus on the things that really matter in life' - Amanda Hyunh

The Concept

The design needed to represent both nutrition and the ocean, bringing together Amanda's love of deep sea driving and her profession as dietician in the health industry. The logo should strike a balance between warmth and professionalism, maintaining a clean and conservative aspect, while the colour and organic lines provide the approachable aspect of the design.

Embarking on this design process, three concepts were presented to the client outlining the possible style, colour, look, and feel. We landed on a preferred direction and from there, the creativity blossomed. After the presentation of the first round of concepts, we made small adjustments, implemented client feedback, and continued to develop the idea until it reached fruition.

Keywords

Approachable | Be Yourself | Intuition | Clean